I read The E-Myth for the first time while I was in college. At the time it was merely a fascinating read that I tossed aside shortly after finishing. I recently have come across a few articles, videos and other media that have reminded me of the book and so I’ve picked it up again to take a look. This time I have the feeling that it can truly help me take my business to the next level … not mere intellectual massage.
If you haven’t read it … you really should. It actually has application across life, not just in business.
I’m Interested in your thoughts.. Does 37signals or E-myth have the right philosophy for business start-ups today? http://www.purlem.com/blog/?p=38
Martin: Interesting juxtaposition. I think it probably depends a little bit on the current stage in your company or product “life cycle”. I do think E-Myth is still flexible though too. I don’t think the idea is a “set it and forget” mindset. The idea is to try to boil process down to it’s simplest and most effective. Once you have baselines … you can test other ways to see what works best.
I also think there is ALWAYS an initial frenzy when starting a new project (or product or whatever). That’s unavoidable and better managed by a 37signals paradigm. But I think eventually you have to get down to process management if you’re going to keep your sanity.